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SO… WHAT ARE YOUR FAVES?


*RW D IDYRULWH SL]]D MRLQW DW \RXU DUHD" +RZ DERXW D EULOOLDQW ERRWfiW- ter? It’s game on for sharing your local knowledge – for the good of the snowsports community, a chance to win some sweet Patagonia items, AND a great way to help your local businesses get some well- GHVHUYHG VKLQH -XVW KHDG RYHU WR WKH Ȋ/RFDO .QRZOHGJH 6XUYH\ȋ at www.media.thesnowpros.org/LocalKnowledgeSurvey


Some pro tips are especially tasty, like a recommendation to hit up an on-hill cookie shop.


both other snow pros and their guests, said, “You know, we’ve got more than 32,000 members across the country who know their hill better than almost anyone else. Can you imagine if we got them all to share their favorite secret spot for lunch?” He and Jordan started brainstorming a kind of social media contest where instruc- tors voted for their favorite


pizza, sushi, soup, coffee, and ski and snowboard shops, with PSIA- AASI announcing the winners (see accompanying sidebar). As he said, “It’s a way of marketing the deep local knowledge of PSIA-AASI members by also marketing the value of the places they love best. “We could start with voting from each division, and then have it progress to the national level, so that each region could have the opportunity to engage and build support for their favorites,” Rogers said, “reflecting the same ways in which they support us.” As if in agreement, on December 23, Outsideonline.com published


The Insider Guide to North America’s Best Ski Towns (outsideonline.com/2370261/ Locals-Guide-Best-North-American-Ski- Towns). In it, PSIA Alpine Team member Brenna Kelleher shared her favorite way to ski her home hill of Big Sky, Montana, how the locals après, and one pro tip: “Stop at the Six Shooter Chair for a chocolate chip or oatmeal cookie at Uncle Dan’s Cookies, a shed with a ski-up window,” Kelleher said. Pretty good information, if you know where to get it.


Brenna Kelleher


Peter Kray LV WKH OHDG FRQWHQW RɝFHU IRU 36Ζ$ $$6Ζ IRFXVLQJ RQ HPHUJLQJ VNL and snowboard trends, education, and on-snow innovation. Based in Santa Fe, he skis, telemarks, and snowboards the areas of New Mexico and beyond, and is the author of 7KH *RG RI 6NLLQJ Email: pkray@thesnowpros.org


AMPLIFY


YOUR VISION


OPTIMIZING CONTRAST AND CLARITY


SCOTT-SPORTS.COM | @SCOTTFREESKI © SCOTT SPORTS SA 2018.19 | Photo: Jay Dash


For PSIA-AASI member discounts, log in at TheSnowPros.org and click the Pro Offers Link


THESNOWPROS.ORG | 35


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