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MARKETING MIND


5, is a national engagement event. Why is it absolutely imperative that


metalcasters participate in Manufactur- ing Day? It’s good for your image in your community and can be eff ective for mak- ing possible future employees aware of their career options in metalcasting. Before we list specifi c benefi ts of


participating in Manufacturing Day, please consider the words of Kathy Hayrynen, AFS Technical Council Chair, Vice President of Research & Development at Applied Process, Inc. (Livonia, Michigan): “Students are our future. If we don’t


work with the students and engage them and grow that and foster that passion for our industry, we don’t have a future, so it’s important for us to bring the students into the fold as soon as possible. And let’s face it: one of the advantages that we have is met- alcasting is really cool. When you see molten metal for the fi rst time, you’re hooked for life.” A plant tour for students at any educa-


Hosting tours and demonstrations on Manufactur- ing Day can serve as an unbalanced force.


tion level, conducted with all the required safety features, can be the gateway for future plant employees. However, you don’t have to pour metal at your facility for large cast-


ings to demonstrate foundry processes. T ere is Foundry-in-a-Box, which pro- vides a tactile, memorable experience, whether the demonstration is held as part of a foundry tour or as a demo at a supplier facility or for a casting buyer. AFS uses Foundry-in-a-Box when it hosts students visiting Schaumburg headquarters. Foundry-in-Box shows scrap


melting, mold making, pouring a casting, and shakeout. With an employee explaining basic foundry processes to the students, Foundry- in-a-Box is a superb recruiting tool. The demonstrations can be supple- mented with speakers who cover career choices in metalcasting and videos. For a field trip, it’s a winner. If you’re interested, AFS would like


to help you plan your Manufacturing Day event. T ere is much more infor- mation at www.afsinc.org and www. mfgday.com. But if you’d like to speak to a person, please contact Joe Costin at JCostin@afsinc.org or 847-824-0181.


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July 2018 MODERN CASTING | 49


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