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(VR) environments. The research tool, based on the HTC Vive headset integrated with Tobii eye-tracking technology, comes with the Tobii Pro software development kit (SDK) for research applications. Researchers can accurately collect and record eye tracking data from a VR environment and gain deeper insights on human behavior. Eye tracking research in immersive VR is transforming how studies can be conducted and opens up new possibili- ties in psychology, consumer behavior, and human perfor- mance, according to Tobii Pro. Through VR, researchers have complete control over a study environment, which al- lows them to run scenarios that previously would have been too costly, risky or difficult to conduct in real life. “Combining eye tracking with VR is growing as a research methodology and our customers have started to demand this technology to be part of their toolkit for behavioral studies,” Tom Englund, Tobii Pro president, said in prepared remarks. “The Tobii Pro VR Integration is our first step in making eye tracking in immersive VR a reliable and effective research tool


for a range of fields. It marks our first major expansion of VR- based research tools.” Tobii Pro VR Integration is a retrofit of the HTC Vive business edition headset with integrated Tobii eye-tracking technology. It is capable of eye tracking all types of eyes, collecting binocular eye-tracking data at 120 Hz (images per second). The solution allows study participants to move naturally while wearing the headset without compromising the user experience or the output of the eye tracking data. The solution comes with Tobii Pro’s SDK, which enables eye-tracking data collection for both live interactions and analysis. The Pro SDK supports millisecond synchronization and gives researchers the freedom to build analysis applica- tions customized to their research on either Matlab, Python, C, or .Net compatible with Unity programming software tools. For more information or to receive updates, please see http://bit.ly/2rwjC1m. Tech Front is edited by Senior Editor


Patrick Waurzyniak; pwaurzyniak@sme.org.


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