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MAGIS


Podcast your voice


PODCASTING IS Jonathan Singer’s passion. Podcasts, Singer explains, allow a storyteller to express themselves outside the parameters of a traditional print format. Tone of voice, inflection, use of music, or absence of background noise are all ways to emphasize points. “The experience of audio only versus video is that we naturally create images in our mind about what the person is talking about,” said Singer, an associate professor in the School of Social Work and the voice behind the popular Social Work Podcast. “It’s an experience of co-creation.” —Lauren Krause


CHECK OUT SINGER’S PODCAST SOCIALWORKPODCAST.BLOGSPOT.COM


TIPS FOR STARTING YOUR OWN PODCAST 1


Figure out what you want to say and who you want to say it to. Start with a large-reaching interest and narrow it further to reflect what you want to say. Subjects can range from topical to archival depending on your goals.


2


Determine how to reach your audience. “Social media is key to this world,” said Singer. “Start social accounts for your podcast to get the word out and use new or ex- isting hashtags.” Listeners will also want to know when to expect your episodes, so be predictable and clear. Re- sources like Podtrack, which offers free analytics and paid advertising, can help with audience identification.


3


Get good audio, learn how to edit, and learn how to pub- lish. “Today’s phones have great audio; you could use a phone today to record if you don’t want to purchase costly audio tools,” said Singer. But he advises against inter- viewing and recording entirely over the phone, except for small clips, and suggests investing in a good headset microphone for remote interviews.


8


LOYOLA UNIVERSITY CHICAGO


ILLUSTRATION BY DAN PAGE


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