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INDUSTRY FACES


Trusov Brings Passion to Metalcasting, Marketing If you speak to Alexandria


Trusov for even two minutes you can learn something very important about her: She’s passionate. Trusov, the marketing manager


for ERP software provider B&L Information Systems (Bridgman, Michigan), speaks quickly. Tere are no awkward pauses or wasted words. She loves to communicate, as she writes, blogs and even self- published 52 Weeks of Inspiration + Writing Prompts. “I buy these beautiful jour-


nals, and I never write anything in them and I thought to my- self, wouldn’t it be nice if I had something I could look at as an inspiration that would offer me some questions I might ask myself. I also love fantastic quotes, ” Trusov said. “I created a book that’s lovely images with a quote that’s inspiring, and you can journal from the quote, or on the next page I offer you three questions you can jump off for your journal.” While Trusov loves to write and communicate, that’s not


Alexandria Trusov


her only passion. She also loves manufacturing and what it does for people’s


lives, and she wastes little time spreading that message. “I think manufacturing is cool,” Trusov said. “I love the maker idea, the idea that useful things are made.” Naturally, Trusov brings her passion to the Women in


Metalcasting (WIM) group, of which she is a member, serving as the board historian. And the value of the group is pretty clear to her. As Trusov points out, it can be “a tough thing to enter an indus- try that is mostly male, and to be in your space and your world.”


“It’s different, depending on if


you’re human resources and market- ing in the office or if you’re a metal- lurgist or a quality control person,” Trusov said. “Tere are different challenges, and the great thing about the Women in Metalcasting group is it gives us a chance to talk as women about what those chal- lenges are and give each other some best ideas and solutions. It’s like a mentoring/peer group. “What is better than that? Any-


thing I can do to support that, it’s absolutely my pleasure to do.” At April’s Metalcasting Con-


gress in Milwaukee, Trusov took part in the annual WIM Break- fast. By her count, 15 or 20 of the around 70 participants were


students. Tat’s something that Trusov called “fantastic” and said was exciting, but she had a small concern—the students were in the manufacturing, metallurgy or technical side. Tere were not, she said, any students in attendance for


HR or marketing. “We haven’t reached out to them yet to say this, manu-


facturing, is a viable place to put their skills to use, that the manufacturing sector can use their talents. Fantastic HR generalists, wonderful marketers, finance people,” Trusov said. “We can use all of that. We haven’t gotten that word out yet. I think we’re doing well in the schools where it’s hands on, but we haven’t gotten that message of cool manu- facturing fully out yet.” Tat doesn’t mean Trusov is discouraged by the growth of the number of women in the industry. Far from it, and that’s where marketing comes in to spread the story. Trusov is happy to help.


The cover of Alexandria Trusov’s book is shown at right. She said her book is “lovely images with a quote that’s inspiring, and you can journal from the quote, or on the next page I offer you three questions you can jump off for your journal.”


May 2017 MODERN CASTING | 19


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